Global demand/supply management


This leading global telecom operator sought to reinvent its demand/supply balancing process and implement a supporting intranet tool. Presenting issues included a lack of agreed rules and processes across the Group; a gap between long-term demand forecasting and short-term production planning; a lack of transparency, leading to friction in case of product shortages; and manual processes that could not keep up with rapid growth.


  • Designed new rules and processes:
    • Diagnosed ‘as is’ processes across the global organization, country business units and suppliers.
    • Created a long-term supply chain vision and initiatives roadmap.
    • Defined new rules and demand/supply process.
    • Prepared the business case.
    • Validated ‘to be’ rules and processes.
  • Developed web-enabled tool and implemented the new process:
    • Produced detailed functional specification.
    • Defined tool architecture and design.
    • Managed the outsourced tool development.
    • Trained users in the new demand/supply balancing process and tool.


  • Agreed new rules and processes.
  • Implemented new process and tool to support Group-wide demand/supply management.
  • Completed the first step toward realizing supply gains estimated at €100+M.